The revenue of actress Kriti Sanon's co-founded beauty brand Hyphen has crossed ₹400 crore in two years after its launch in July 2023, Tarun Sharma, Co-founder and CEO said. The brand's consumers grew from 1 million to 4 million this year, and it has a 60% repeat customer rate. "It feels surreal...I'm grateful to everyone...who...believed in us," Kriti said.